Verizon will work to speed up (some kinds of) P2P traffic, while saving money on that same traffic, according to several reports recently. Verizon is part of the P4P Working Group of ISPs and P2P makers, aimed at creating a technology with advantages for both ISPs and P2P users; apparently they are quite excited by recent results by researchers at Yale. The main goal appears to be to maximise P2P communications within the ISP's network, saving on the much greater costs of inter-ISP communications.
There's some high-level verbiage on P4P publicly available already, and Pando (recently mentioned as working with NBC for their P2P TV offering) are evidently involved.
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